Project

Capital Luxury Residences

A bespoke property developer synonymous with pioneering concepts and industry-leading results, Capital Luxury Residences initially approached Desire Studio to assist with their expansion from Melbourne to Brisbane. Little did we know it was the start of an exciting and continually evolving partnership. Desire Studio has facilitated everything from a custom-built website with ongoing updates and an entire re-brand to the group’s digital marketing strategy and social media management. By thinking outside of the box, trialling pioneering concepts and consistently seeking new opportunities, Desire Studio has helped Capital Luxury Residences become known as one of the leading developers in Brisbane.

REBRANDING

We explored Capital Luxury Residences’ expansive portfolio across Brisbane, reviewing all work we had completed since our partnership first started. This review revealed the building blocks for a new premium proposition that offered the business an innovative way to reinforce the quality of their work. Visually, the new identity is concise and sleek – aligned with the quality of craftsmanship associated with the team. The branding approach was rolled out across a new logo, email signatures, and business cards.

SOCIAL MEDIA MANAGEMENT

The reimagined logo and branding guidelines also set the direction for a more strategic approach to social media marketing. We activated this new phase of business operation with a digital framework for introducing new projects to the market, creating a more engaging experience for potential buyers throughout the construction process. As part of this journey, Capital Luxury Residences has also worked alongside Desire Media to capture their projects through cinema-style video productions, which are ideal for distribution across all social and digital channels. Our work has given Capital Luxury Residences the clarity and momentum to continually grow, and elevate its offering above all local competitors.

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