Capital Luxury Residences

  • Company Rebrand
  • Mira Vista
  • Soho
  • Hudson House
  • La Casa
CLR, Desire Studio

A bespoke property developer that is synonymous with pioneering concepts and industry-leading results, Capital Luxury Residences initially approached Desire Studio to assist with their expansion from Melbourne to Brisbane. Little did we know it was the start of an exciting and continually evolving partnership. Desire Studio has facilitated everything from a custom-built website with ongoing updates and an entire re-brand to the group’s digital marketing strategy and social media management. By thinking outside of the box, trialling pioneering concepts and consistently seeking new opportunities, Desire Studio has helped Capital Luxury Residences become known as one of the leading developers in Brisbane.

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CAPITAL LUXURY RESIDENCES

It’s our genuine investment in you – our clients – that has built our celebrated portfolio of successful projects.

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CLR, Desire Studio

After successfully securing the Bulimba property CLR worked with Desire Studios to establish a property name and story that truly encapsulated its mesmerising location and world-class design. Situated on the banks of the Brisbane river, it was only fitting that Capital Luxury Residence’s development reflected its glistening view through the name Mira Vista. We then used this brand name and story to roll out a tailored and measurable digital marketing strategy, which took into account social media, website copy, graphic design and content creation.

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CLR, Desire Studio

Every Capital Luxury Residence presents a unique story and vision– Soho Residence is no exception. Desire Studio worked with the Melbourne-based developers to uncover the story behind this property and its old-school NYC charm. The rich background informed our naming and brand building strategy, which was then used to roll out a digital marketing campaign that was designed to invite potential buyers on the development process and build anticipation for its completion. By maintaining consistency throughout the process and continually reviewing analytics, our campaign generated widespread brand awareness and ongoing coverage from other social accounts and media publications.

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CLR, Desire Studio

For the renovation and revitalisation of this luxury Bulimba home, we were tasked with developing a brand message that captured Capital Luxury Residence’s bold vision. Weaving in the enviable lifestyle of living riverside and sharing the New York inspired ambience, Desire Studio worked with the Melbourne-based developers to culminate a brand story that could be rolled out from the very first day, before creating a digital marketing and social media strategy that would incite anticipation and solidify the brand’s already trusted name. The property is now one of the most featured projects on the company’s digital channels and is attracting both domestic and international attention.

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CLR, Desire Studio

La Casa is a forever home, a place where memories are made, and stories are shared. Desire Studio was tasked with creating a brand strategy that highlighted this ambience and shared the property’s luxurious nature at every touch point. Our comprehensive digital marketing strategy included a property name, logo, website copy, social media management and ongoing content creation. The home today is known as one of the most prestigious residences in Hawthorne – a reputation driven by its celebrated digital coverage.

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