Dawn

The Rosel Group approached us in need of a brand identity and collateral to bring their new project, Dawn, to life. Our team worked together to craft a compelling brand identity that encapsulates the essence of affordable designer living within a growing community. The fresh branding is centred around a rising sun, conveying a sense of new beginnings and warmth – aligning with the serene, suburban lifestyle Dawn offers. Desire created a fact sheet designed with illustrations of families and connection – appealing visuals and messaging to their target audience. A symbiotic visual identity and strategic messaging places Dawn as a standout in the Flagstone community.
Client
Rosel Group
Industry
Property Development
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