Edge Tiles and Stone

Edge Tile and Stone is a premium name in the construction industry, recognised for their designer range of tiles, stone, flooring and furniture. The family-owned and operated organisation strives to make their high-end services and products accessible to everyone. With a celebrated portfolio and reputable name, Edge Tiles and Stones set out to extend their reach by reimagining their brand image and furthering their digital presence.


Desire Studio approached the rebranding of Edge Tile & Stone by considering the central element of the business: it’s customers. We evolved the previous logo to give it a more modern and stylish character, ideal for attracting high-end clientele. We also introduced a new colour palette which incorporated earthy and neutral tones, while still interjecting an element of luxe. This new branding was then rolled out across business cards and email signatures to ensure cohesiveness across all touch points.


Following the relaunch of Edge Tile and Stone, we then set our sites on a new custom-designed and developed website. The existing website offered an outdated, slow and disconnected user experience, which saw poor website clicks and limited conversions. Using the new branding guidelines, Desire Studio created a streamlined, professional and functional website, with cutting-edge ecommerce capabilities. The innovative design allows the Edge Tiles team to list products, showcase previous work and collect data from their target audience. This project is already delivering results far superior to the previous website.