estia-logo

Project

Estia

Estia Constructions is one of Brisbane’s leading property developers. But after decades of growth and experience, the Estia team faced tough new competition from the growing number of players working in a similar space. When Estia first turned to us, they knew the business was fundamentally strong, but the brand needed to be reimagined and amplified. The goal of this rebranding project was to draw attention towards Estia’s extensive portfolio of work, celebrated reputation and impressive dedication to customer service, in turn positioning the company as an industry-leader.

REBRANDING

We guided Estia Constructions through a complete rebrand of the business, starting with the creation of a fresh new visual identity. The body of work commenced with a new logo that is sleek and professional, yet still warm and welcoming. This positioning aligned with Estia’s reputation for premium results, while also ensuring maximum engagement from a cross-section of Brisbane residents. The new logo undoubtedly formed the heart of this huge project, providing a clear direction for the branding of business cards, email signatures and logo variations. As a result, Estia Construction is now instantly recognisable across every touch point. 

SOCIAL MEDIA MANAGEMENT 

By revitalising its positioning, Estia Constriction rediscovered its sense of self and direction. Recognition of the brand increased dramatically, spearheading the momentum for heightened marketing efforts. The amplification of marketing started with a new website, with case studies of featured projects. Our graphic design and copywriting teams then worked alongside Estia Constructions to create a high-quality collection of physical and digital resources, including booklets, brochures and flyers. These pieces of content proved invaluable for streamlining customer enquiries and improving the business’ conversion rates.