Project

Halo Fitness

Halo Fitness, a boutique gym in the heart of South Melbourne, is on a mission to empower its local community. After enduring one of the longest pandemic lockdowns in the world, the Halo team wanted to give their clients an incentive to get back into the gym. For many of these people, the chance to go on holiday was their top priority.

Halo Fitness partnered with us to launch a giveaway like no other. With a luxury holiday to the Gold Coast, three nights accommodation at Palazzo Versace, return flights and a PT session up for grabs, we knew we had to do something pretty special.

A CAMPAIGN BUILT ON ENERGY

The visual and verbal identity was essential to build anticipation and excitement around the campaign. All design elements were thoughtfully shaped to present the giveaway as exclusive and luxurious while still injecting a sense of fun. We used this visual approach to build a landing page website dedicated to the competition, where existing members and those interested in signing up could access all the relevant information. We also worked with Desire Media to produce a promotional video for the website, showcasing the gym and giveaway details. Our development team then created back-end systems to monitor website traffic, allowing for strategy adjustments throughout the campaign.

KEEPING UP THE MOMENTUM

The website development was the first stage of our marketing plan and was followed by a strategic social media campaign that included posts, stories and paid promotions. We then rolled out an email marketing strategy that directed users towards socials and the website. Connecting Halo Fitness to both existing and new clients saw membership renewals and sign-ups skyrocket like never before.