MedTech is the only provider of medical-grade electrolysis on the Gold Coast. Alongside this innovative hair-removal treatment, the MedTech team also offers a bespoke selection of skincare treatments. Initially established in Sydney, Desire Studio was called in to help this Queensland brand attract more local customers in its new location, build a stand-out online presence and create the foundations for the business to evolve in years to come.


After working with MedTech to define its mission of helping clients feel confident in their own skin, our team began translating this idea into an innovative design philosophy. We brought together simple typography, a refreshing colour palette and sleek iconography to help people understand what MedTech stands for. This process allowed us to renew the MedTech logo and create modern branding guidelines that connected with the target audience on a deeper level.


Our branding project with MedTech gave the team a new sense of identity and energy – an appetite to continue building their powerhouse brand. Capitalising on this inspiration, we used the new branding guidelines to roll out a suite of assets to streamline their operation and unlock new growth opportunities. A custom-designed website with an in-built booking system formed the heart of this initiative, offering a new place for the team to house information, communicate with their community and attract new clients. We also partnered with Desire Media to capture new imagery and videos for use across the website and social media.