The Horizon Collection sits at the top of Easterly, three full-floor residences, one per level, shaped by light, proportion and an uninterrupted north-easterly outlook. Defined by scarcity, with only three residences ever available, it needed a naming and brand direction elevated enough to anchor Easterly as the development’s highest expression.

Our team was called in for a refinement of the existing Easterly mark into something more editorial and singular, a naming strategy shaped by simplicity, quality and a strong sense of place, speaking to what these homes face rather than what they contain.

We landed on Horizon, the line where ocean meets sky, a constant across every residence. The palette combines soft neutrals, muted blue tones and deep browns with a horizon-inspired gradient. A bespoke serif wordmark carries subtle letterform cuts referencing the horizon line, while the monogram reinterprets Easterly’s original mark into a refined, collection-specific symbol.

Cinematic gradients, coastal imagery and minimal compositions float the identity through floor plans, sales and finishes documentation, paid ads, EDMs, render animations and a dedicated web page.

The Horizon Collection reads as the highest expression of Easterly, tranquil, exclusive, and built around the view that defines it.