Malie is an exclusive slice of serene living perched on the illustrious Cabarita Beach esplanade. Designed to provide an enviable lifestyle, Desire Studio worked alongside CHP Developments to create a cohesive brand identity that spoke to the project’s luxury standards and magnificent attention to detail. Our branding strikes a balance between exclusivity and welcoming warmth, reflective of the project’s mixed residential and retail intent. With the distinctive framework in place, we then set out to ensure this enigmatic opulence came to life through strategic visuals, a cinematic film, entrancing language and streamlined digital touchpoints.