Morton HQ
A brand built for the next
gen of industrial workplaces.
Client
HIPWOOD group
Scope
branding
digital and print COLLATERAL
website
year
2023
Welcome to the centre of coastal convenience
Morton HQ isn’t just another lackluster industrial development on the map. Set in the golden triangle between the southern Gold Coast, Byron Bay and the Tweed Valley in Chinderah, it’s a rare offering where modern enterprise meets coastal ease.
But beyond the specs and central location, we saw a different opportunity – to give Morton HQ an identity that would resonate with creatives, makers, founders, builders. A place for those who want more than four walls and Wi-Fi.
The brand needed to feel grounded yet aspirational. Functional, but with a twist. A space you could see yourself growing into, not out of.
How do you name the future?
The name Morton HQ was developed to anchor the project in its geography while signalling a new centre of gravity for business in the region.
Morton ties it to place – Morton Street, Chinderah – while HQ stakes its claim as a future-forward headquarters for those ready to lead.
It’s simple, strong and directional. A name with permanence.
01 — 06
From naming and identity through to brochure design and launch touchpoints, every element of the Morton HQ brand was shaped to reflect interconnected excellence.
Building with confidence
Inspired by the duality of Chinderah’s stillness and connectivity, we built a brand that balances structure with spaciousness.
The visual identity fuses clean lines with grounded colour palettes, drawing from coastal industrial textures and natural hues. Think textured surfaces, steel tones, soft sands. The logo is architectural and assured. Typography is minimal yet bold, ready for both a hard hat or a boardroom.
Every design decision was made to reflect the high-spec finish of the development itself. The clean grid of the investment brochure and the confident type hierarchy of the fact sheet was created with utility and style in equal measure.
There’s a natural flow to Morton HQ. But none of that happens by accident.
01 — 02
The Morton HQ story unfolds across mediums
The 16-page investment brochure serves as a tactile walkthrough, laying out the vision, floorplans and key benefits in a format that feels as intentional as the project itself. The fact sheet distills it all down to the essentials for busy investors who still want beauty in the briefing.
The landing page brings Morton HQ into the digital realm, welcoming enquiries with clarity, professionalism and subtle sophistication. High-quality flyover footage, intuitive user experience and precise copy come together to make an impression instantaneously.
We collaborated closely with Hipwood Group to align every visual output with their values – integrity, collaboration and quality. Nothing over-designed. Nothing out of place. Just a brand that understands what the modern professional wants: space to build something that lasts.
Morton HQ. An open canvas of opportunity.
