Percival Property Group
A modern refresh for a timeless suburb
Client
Percival Property Group
Scope
branding
digital and print COLLATERAL
photography
videography
website
year
2024
The game behind the name
Percival Property Group isn’t your average real estate agency. Based in the blue-chip heart of Brisbane, they’ve carved out a reputation for bespoke service, deep local insight and down-to-earth advice. They’re less about a hard sell, more about long-term relationships.
From the outset, we worked closely with the team to understand what makes Percival Property Group different. We took inspiration from the Woolstores, the historic heart of Teneriffe, and channelled the area’s heritage-rich aesthetic into a contemporary brand identity that speaks to both legacy and lifestyle.
We were on a mission to create something with less corporate flash and more authentic connection.
Down to earth luxury
Visually, the brand feels clear, intelligent and curated. Editorial layouts, typography and tones give subtle nods to architecture and texture. The identity communicates confidence and luxury without letting you know the brand’s humble roots. This is now a brand that feels just as comfortable listing a heritage riverfront apartment as it does helping a young family find their first home.
Photography and videography brought this positioning to life with candid, natural-light storytelling. Less posing. More real moments. We let the homes and the people speak for themselves.
This wasn’t a reinvention. It was a refinement – a thoughtful evolution that elevated their brand while preserving the honesty and warmth they’re known for.
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Distinguished by soaring archways and resilient brick, each triple-level workspace offers an abundance of space to ideate, collaborate and evolve.
A digital experience built on trust
The Percival website was designed to match the sophistication of the brand and the simplicity of the service. Buyers and sellers are met with a seamless user journey, where listings feel aspirational, but accessible. Each click is intuitive, and each page is grounded in clarity, not jargon.
From the tone of voice to the information hierarchy, everything reflects the agency’s belief that property isn’t just about transactions – it’s about people.
While Ben Percival is a recognised name in Brisbane real estate, the brand was carefully built to spotlight the collective. This was never about hero shots and solo prestige. It was about a unified team that offers smart, honest advice and works collaboratively toward client goals.
Our print collateral and digital content reinforced that message. Clean layouts. Warm language. Real faces. All designed to resonate with high-value buyers and sellers who want connection over commission speak.
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Rooted in place. Designed to flourish.
Percival Property Group now has a brand that honours the past, reflects the present and grows with the future. Whether guiding a Woolstore sale or breaking into a new Brisbane pocket, their identity is built to hold trust, deliver quality and spark connection.
Your home is more than just a number. It’s a reflection of your investment, memories and aspirations.That’s the Percival promise.