Verda
A coastal sanctuary shaped by nature
Client
chp group
Scope
branding
digital and print COLLATERAL
website
year
2023
Behind the breeze
Verda goes beyond being a collection of homes. It’s a feeling of salty air, open skies and summer ease. Located in Clarence Valley’s crown jewel, Yamba, Verda draws directly from its surroundings, towering Norfolk pines, flowing rivers and a town that moves with the tides.
Desire’s role was to translate a sense of place into a holistic brand identity. One that would speak powerfully to investors to future homeowners alike.
The brand is an echo of Verda’s environment. Organic, earthy tones meet refined touches. Curved elements reflect coastal contours. The name Verdia itself evokes freshness, vitality and calm. We paired up the logo, colour palette and typography to work in harmony to suggest movement without haste and luxury without ego.
Built to flow
We designed sales collateral and marketing material that feels more like an art book on your coffee table than a brochure. Think soft layouts, poetic headlines and immersive photography that invites the viewer to pause.
The website is where the brand truly comes alive. Every interaction is intuitive, every page filled with intent. Scroll through and you’ll feel a narrative that flows, revealing Yamba’s charm and Verda’s offering in perfect harmony. Their digital presence reflects the ebb and flow of the coastline, while content inspires users through place, lifestyle and purpose.
We didn’t just want to tell the story of Verda. We wanted you to feel the breeze between the lines.
01 — 06
We partnered with CHP Group to create a brand that captures the laid-back elegance of Yamba with care, fluidity and intent.
Embodying the magic of Yamba
Our design and content strategy centred around immersion. We created a tone of voice that balances premium with poetic, it’s never too polished, always grounded in place. Photography is drenched in sun, showing life not staged, but lived.
From the design of the capability materials to the layout of the website, every element was made to mirror the architecture’s organic yet elevated form.
Even the headlines feel coastal. “A home and lifestyle imbued by nature.” “A design moulded by its environment.”
Building to belong
Bringing Verda to life was more about helping our client sell property. We wanted to capture possibility.
Verda is more than a name. It’s a statement of connection to place, design and lifestyle. It shows that good design doesn’t need to shout at you, it just needs to belong.
Step into a wave of fresh beginnings at Verda.
