Client
w. build
Scope
social media strategy
content planning and management
instagram management
linkedin management
construction updates
started
june 2025
TOTAL FOLLOWERS
FOLLOWER GROWTH
ENGAGEMENT INCREASE
TOTAL VIEWS
Measured across Instagram and LinkedIn from account inception – June 2025
W.Build has always built beautiful homes – the quality of their work genuinely speaks for itself. But when it came to their social media, great photography alone wasn’t enough. They needed consistency, variety, and content that actually engaged their audience beyond the finished product.
We shifted the strategy entirely. Rather than leading with completed homes, we built a content system around three pillars: construction milestone updates to keep followers engaged through the build cycle, people-focused content to put faces behind the brand, and more video to capture the craft and energy on site.
Every post was planned with intention – showing not just what W.Build delivers, but how they work and who they are.
In less than a year, W.Build’s following grew from 2,806 to 6,400. Their feed went from sporadic to consistent, from passive to engaging. The numbers reflect something more than growth – they reflect an audience that now understands the brand, follows the journey, and trusts the builder before the first conversation.