Witheriff Group
This is Tweed Coast real estate
Client
witheriff group
Scope
branding
digital and print COLLATERAL
website
photography
videography
year
2024
Branding a legacy
With over $2 billion in sales and record-breaking listings up and down the coastline, Witheriff Group is setting the pace for real estate on the Tweed Coast.
But they needed a brand that could honour their deep roots while making room for their next evolution.
At the heart of the new identity is a custom logo featuring an interconnected W and g to reflect the collaborative ethos and grounded prestige of the team behind it. Strong yet fluid, the logo nods to coastal curves, architectural lines and the seamless link between buyer and seller, legacy and team.
This duality carried into every visual layer of the brand.
Coastal living through a cinematic lens
The new website balances striking simplicity with emotional depth. Designed with the option for light or dark mode, it adapts to the viewer’s preference while showcasing properties, people and place with effortless clarity.
Custom videography captures the in-between moments – sunlight across a pool, hands opening a front gate waves at golden hour. Team photography feels intimate and assured, while lifestyle imagery places each listing in a beautiful fever dream.
Each element comes together to tell the legacy of Witheriff Group.
Sophisticated, seamless and built to lead the Tweed Coast. This is Witheriff Group.
01 — 06
A visually captivating website and well-engineered collateral brought together a cohesive brand system that resonates with their community and out-of-area buyers. Our team wanted to position Witheriff Group as the true coastal authority.
Designed for trust
We developed a full suite of branded collateral to support every phase of the client journey. Witheriff agents are armed with beautifully templated documents from appraisal through to settlement. Each one crafted for clarity, credibility and confidence.
Pre-listing brochures, social media tiles, property brochures, capability statements, marketing submission packs and templated EDMs were all designed to streamline communication without sacrificing visual impact.
01 — 02
Going beyond the transaction
Whether shared in-person or online, each touchpoint is tailored to engage the modern property seeker – especially the 92% of Witheriff’s buyer base who are drawn in from out-of-area.
Real estate can feel transactional. But the Witheriff Group brand is rooted in something deeper.
When you’re selling the most sought-after properties on the Tweed Coast, first impressions are everything. Now they have one made to last.