Rasscorp is a leading name in the property development industry across southeast Queensland. The team brings together a group of experienced, forward-thinking and passionate professionalism, all united in their vision to continually push the boundaries. As the company grew into one of the biggest players in the market, Rass Developments needed a new, future-proofed way to express the true spectrum of their services and offering.
We realised the unique value Rass Development brought to customers was their unwavering sense of professionalism and dedication to delivering industry-leading projects that endure through time. This exceptional vision attracts a diverse cross-section of the community, which meant it was essential to formulate a brand image that spoke to people from all walks of life. This realisation was the basis of a sleek, simple and elegant logo, and branding guidelines that offered a premium feel. Our team then worked to embed this new approach across all touch points, including flyers, email signatures and business cards.
MARKETING FOR THE FUTURE
Armed with a clear understanding of their positioning and unique selling point, Desire Studio was able to utilise this new brand attitude in the creation of marketing materials. The first phase of this process included a custom-designed and developed website, created to showcase Rass Developments extensive industry experience and impressive portfolio of work. We then shifted our focus to creating marketing materials, such as booklets and brochures. While this content was designed for physical distribution, we also ensured the files were created to allow for digital sharing too. These high-quality materials not only position Rass Developments as a professional and reputable name, but also ensure a streamlined customer experience across every touch point.