Property Branding

Spectre, Hamilton Island

With a property as special as Spectre, we knew we had to produce something pretty special. The developers behind this luxury property in one of the most sought-after pockets of Hamilton Island worked alongside Desire Studio throughout the construction process, ensuring an effective marketing campaign from the get-go. Our collaboration not only connected with potential clients from across the country, but also helped the developers reach an international market.

HELPING BUILD A NEW BRAND 

The Desire Studio team explored the construction concepts and designs, reviewing all attributes of the property in comparison to nearby projects in the region. This revealed the inherent unique nature of the development and created the building blocks for a truly exceptional visual identity. The Spectre logo drew inspiration from the illusive and enviable lifestyle of James Bond, drawing parallels with the sleek typography and grey colour palette. This personality also set the direction for a bold tone of voice across every touch point. Verbally, the messaging framework told a clear and compelling story that leant into the lifestyle offered by this property.

CONTINUING THE NARRATIVE 

We then activated the James Bond narrative across a selection of digital marketing materials. True to the point of inspiration, these pieces of content were sleek, stylish and functional. The unique approach allowed the developers to deepen the audience’s connection with the property, ensuring the project gained momentum and attracted attention before construction even commenced. It has also helped to elevate the positioning of the residence in a competitive luxury market, which fosters the overall success of this marketing campaign.