Coast by Sammut Group

Desire collaborated with the Sammut Group to elevate the branding of COAST, a luxury beachfront property nestled along the Gold Coast. Tasked with refining COAST’s identity, Desire reimagined the existing logo by transforming it into a sleek, charcoal-inspired design that honours the brand’s heritage while embracing new directions. This transformation was further enhanced by the integration of wave motifs across all visual collateral, embodying the ‘sculpted by water’ concept that defines COAST. This cohesive brand experience seamlessly blends the natural elements of coastal living with modern luxury, both in print and online.